dear boys and girls, please say hello to my new etsy store at http://revasseur.etsy.com.
to explain a little, RÊVASSEUR is french (i want to be chi-chi, ok?? haha) for “daydreamer”. i love to have fun with what i wear, so i hope my designs bring some daydreaming to your closet too! yahooo!
i’ve wanted to name my brand RÊVASSEUR for a very long time. well no, actually i knew it had to be something to do with daydreaming. simply because that’s what i do half of my day. i’m daydreaming with in the subway, daydreaming when i should be thinking, daydreaming when i’m sketching my designs. my work is quirky and non-conforming, according to new york’s parsons. but i can’t change that, that’s who i am.
i dream a little dream through my clothing design. and who am i kidding? my whole life has been like a dream. it hasn’t been all roses, i can tell you that. but i’ve been lucky to have been given this amazing chance to really follow my passion. designing is my dream come true. i’m living it. this is MY daydream.
but the word “daydreamer” in english was too literal, so i thought of translating it to japanese, but realized it would sound like “ninjacockroach” if you said it 10 times and really fast. then i thought of it in french and really liked how it sounded. plus, RÊVASSEUR is pronounced almost the same way in french, english and japanese. (well, i can’t speak any other language, so i wouldn’t know!!)
i resisted for a very long time to put this up, but i simply can’t put it off anymore. mainly because the collection i’m working on is making me broke and i need some money to continue! can’t just keep spending daddy’s money, you know? i’m grown-up now. haha!
it is a very small store at the moment, with pictures of myself and pictures that were mostly taken by myself. it’s a little sad because they are so ghetto. when my collection is complete though, i will definitely look around for extra pennies until i save enough to hire a pro photographer and a cute model. in the meantime, you’ll have to deal with my not-modellish “very real” body and face. yeah.
it’s very exciting times for me and RÊVASSEUR. i can’t tell you what just yet, because it is all hush-hush top secret, but i can tell you that i am working my own mini collection, as well as on two exciting projects right now with other intensively amazing people. i wish i had more time, more energy, and more time to sleep. but all this excitement is keeping me going. i love to work, i really do. i’m at my happiest when i’m feeling challenged. when it comes to a point where i can share it with you guys, i most definitely will!!
in the meantime, please know that i definitely twitter more than i blog, and that you should be following me. yes you should!
thank you for all the love and support through my blog, and please leave me with any suggestions or comments on my etsy store!! it’s scary, you know! i hope everything goes right! yikes!









{ 11 comments… read them below or add one }
Noooo, why am I broke when you put the dress up for sale T_T. So sad.
Anyways, I’m so happy for you!! I can’t wait to see what you’re working on, I’m sure it’ll be fab!
BTW, I’ll be emailing you about the fabrics soon.
That’s a terrific name! Best wishes :*
congratulations gilda! you have worked so hard for this!
i love the name and the concept behind it all too!
i would love to see more jackets from you ^__^ maybe even headpieces because you always have amazing hats!
Congratulaaations!
I’m psyched for the shirts you were talking about on Twitter…
Congratulations! I love the name too, and I giggled out loud at the ninjacockroach thing! The dress is definitely going on my list of things to buy when I’ve lost a bit of weight and gained a bit of money!
Oh, what a beautiful brand name! So evocative. And also, congratulations on starting a shop!
boys? and girls? Ha… I’ll take that as a compliment!
+julie+
damn. i know that dress is a bit pricey. a lot of work really went into it though, hopefully other people will understand that. i need just a little more time (actually, $) before i send you your little package ok?? ahh i feel bad but thank you for understanding!
+annie spandex+
thank you and thank you!!
+leanne+
thankssssss!! there are so many projects going on right now, i really need to try and find some time to concentrate on my own line. but i’m excited!! i want to put up jackets and headpieces too! MAN! i hate summer. i can’t wait for fall/winter coz i love to layer and i design SO many more fall/winter clothes!
+cuileann+
are you talking about the printed shirts? gosh i still have about 10 different designs and i need to edit it down down down!! to probably 2. but, i’m indecisive. i love them all. haha!
+vixel+
lol glad you like em ninjacockroaches. i honestly put on so much weight here in ny, i’m a little ashamed of my former athletic body, but damn. i’ll wear that dress anyway. haha. i’m just glad you like it!!
+limspark+
thanks so much! it’s exciting times and i’m getting inquiries. that just makes me happy enough!
+young werther+
what? WHAT?
Oh don’t worry sweetie. You take your time, I’m in no rush. I understand how pricey international shipping is. I know I’ll be very happy when it finally arrives n_n.
all the best for your new etsy store & ongoing projects!
hopefully $$$ will start flowing in for you and you can visit Sunny Singapore some time again!
The best (read: most marketable) name for a label is one that is easily spelled. Yes, I realize this advice is roundly unpopular but consider if someone could find your site based on overhearing a conversation. This was best said by a brand naming expert who wrote a guest entry on my blog.
This is probably more of what you don’t want to hear but I think “queen gilda” would be a great label for you. By way of example, “kween guilda” wouldn’t be because people wouldn’t know of the inordinate spelling. Many of my designers continually lament how they wish they hadn’t spelled their labels as they did.